According to Shane and Venkataraman, entrepreneurship comprises both "enterprising individuals" and "entrepreneurial opportunities", so researchers should study the nature of the individuals who identify opportunities when others do not, the opportunities themselves and the nexus between individuals and opportunities.[84] On the other hand, Reynolds et al.[85] argue that individuals are motivated to engage in entrepreneurial endeavors driven mainly by necessity or opportunity, that is individuals pursue entrepreneurship primarily owing to survival needs, or because they identify business opportunities that satisfy their need for achievement. For example, higher economic inequality tends to increase necessity-based entrepreneurship rates at the individual level.[86]
Nice post but while it sounds good in theory, faith based businesses don’t work well. My first passion as a Christian who loves tech was to create a business that would serve the community. I started from an events platform to an online radio station. I did this because I identified gaps in the market. There wasn’t any doubt that it would meet a need. However, most people wanted to use the services for free. Had many who came for what they could get and then left when they were asked to pay. They seem happy to pay with a “God will bless you”. However after many God bless you, there were no money to keep things afloat and they fail miserably.
Despite cultural differences, the successes and failures of entrepreneurs can be traced to how leaders adapt to local conditions.[128] With the increasingly global business environment a successful leader must be able to adapt and have insight into other cultures. To respond to the environment, corporate visions are becoming transnational in nature, to enable the organization to operate in or provide services/goods for other cultures.[129]

One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part -- not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
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