Economist Joseph Schumpeter (1883–1950) saw the role of the entrepreneur in the economy as "creative destruction" – launching innovations that simultaneously destroy old industries while ushering in new industries and approaches. For Schumpeter, the changes and "dynamic disequilibrium brought on by the innovating entrepreneur [were] the norm of a healthy economy".[10] While entrepreneurship is often associated with new, small, for-profit start-ups, entrepreneurial behavior can be seen in small-, medium- and large-sized firms, new and established firms and in for-profit and not-for-profit organizations, including voluntary-sector groups, charitable organizations and government.[11]

Some may see the distinction between local and systemic entrepreneurship as similar to the one between the innovation-oriented entrepreneurship described in Schumpeter's (1934) work and the more opportunity-oriented entrepreneurial activity that one can find in Kirzner's research) It would be misleading, however, to view systemic entrepreneurship as based on innovation while the other type is not.

In-N-Out Burger  also makes its founders' religious leanings part of its recipe. For instance, "John 3:16" appears on the bottom of soft drink cups, a reference to the Bible passage, "For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life."
Scholars interested in nascent entrepreneurship tend to focus less on the single act of opportunity exploitation and more on the series of actions in new venture emergence,[66][69],.[68] Indeed, nascent entrepreneurs undertake numerous entrepreneurial activities, including actions that make their businesses more concrete to themselves and others. For instance, nascent entrepreneurs often look for and purchase facilities and equipment; seek and obtain financial backing, form legal entities, organize teams; and dedicate all their time and energy to their business[70]
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