"Being an entrepreneur is like heading into uncharted territory. It's rarely obvious what to do next, and you have to rely on yourself a lot when you run into problems. There are many days when you feel like things will never work out and you're operating at a loss for endless months. You have to be able to stomach the roller coaster of emotions that comes with striking out on your own." – Amanda Austin, founder and president of Little Shop of Miniatures
Giving credence to the adage, “find a way to get paid for the job you’d do for free,” passion is arguably the most important component startup business owners must have, and every edge helps. While the prospect of becoming your own boss and raking in a fortune is alluring to entrepreneurial dreamers, the possible downside to hanging one’s own shingle is vast. Income isn’t guaranteed, employer-sponsored benefits go by the wayside, and when your business loses money, your personal assets can take a hit — not just a corporation’s bottom line. But adhering to a few tried and true principals can go a long way in diffusing risk.
Best of all, unlike a brick-and-mortar business, you don’t need a lot of startup capital. In fact, you can get many internet businesses up and running with no money at all because so many free services facilitate the possibility. For example, you can set up a website or blog for free using WordPress. Or you can leverage a third-party site like Amazon or eBay to sell goods with no inventory costs. You use their selling platform in exchange for giving them a cut of your sales.
Freelancing via the Internet is a great way for experts in their individual trades to help a variety of clients overall. Several freelancing and project-based websites let businesses that need extra help to list their projects. Small businesses and freelancers offer proposals, ideas, or bids, whereby the buyers can easily choose what they want and need. Sites like Elance or Upwork cover just about everything including writing content, creating graphic design, programming, and data entry.
^ Ebbena, Jay; Johnson, Alec (2006). "Bootstrapping in small firms: An empirical analysis of change over time". Journal of Business Venturing (published November 2006). 21 (6): 851–865. doi:10.1016/j.jbusvent.2005.06.007. Bootstrapping has taken on many definitions in the literature, but there has been some recent consensus that it is a collection of methods used to minimize the amount of outside debt and equity financing needed from banks and investors (Winborg and Landstrom, 2001 and Harrison and Mason, 1997).
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
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