"Entrepreneurship is the ability to recognize the bigger picture, find where there's an opportunity to make someone's life better, design hypotheses around these opportunities and continually test your assumptions. It's experimentation: Some experiments will work; many others will fail. It is not big exits, huge net worth or living a life of glamour. It's hard work and persistence to leave the world a better place once your time here is done." –Konrad Billetz, co-founder and co-CEO of Offset Solar
^ Lindblad, J. Thomas (1995), 'Louis de Geer (1587–1652): Dutch Entrepreneur and the Father of Swedish Industry,'; in Clé Lesger & Leo Noordegraaf (eds.), Entrepreneurs and Entrepreneurship in Early Modern Times: Merchants and Industrialists within the Orbit of the Dutch Staple Markets. (The Hague: Stichting Hollandse Historische Reeks, 1995), pp. 77–85
One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part -- not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
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