Research on high-risk settings such as oil platforms, investment banking, medical surgery, aircraft piloting and nuclear power plants has related distrust to failure avoidance.[117] When non-routine strategies are needed, distrusting persons perform better while when routine strategies are needed trusting persons perform better. This research was extended to entrepreneurial firms by Gudmundsson and Lechner.[118] They argued that in entrepreneurial firms the threat of failure is ever present resembling non-routine situations in high-risk settings. They found that the firms of distrusting entrepreneurs were more likely to survive than the firms of optimistic or overconfident entrepreneurs. The reasons were that distrusting entrepreneurs would emphasize failure avoidance through sensible task selection and more analysis. Kets de Vries has pointed out that distrusting entrepreneurs are more alert about their external environment.[119] He concluded that distrusting entrepreneurs are less likely to discount negative events and are more likely to engage control mechanisms. Similarly, Gudmundsson and Lechner found that distrust leads to higher precaution and therefore increases chances of entrepreneurial firm survival.
Legacy – Entrepreneurs are often guided by a desire to create something that outlasts them. A segment of this group is led by ego and a craving for notoriety. Others want to create a brand that has longevity and becomes an institution. Another group wants to pass on a source of income and security to their heirs. There are also those entrepreneurs who hope to make a lasting impression on the world and leave behind an innovation that improves people's lives in some tangible way.

Once a site or blog is created and optimized for SEO (search engine optimization) purposes, the search engine marketing (SEM) begins. The potential for earning income in this area is literally through the roof if you know what you’re doing. An expert in SEO management is responsible for successfully marketing a website and can choose to promote it in a variety of ways.
Three thinkers were central to the inclusion of entrepreneurs: Joseph Schumpeter, Frank Knight, and Israel Kirzner. Schumpeter suggested that entrepreneurs – not just companies – were responsible for the creation of new things in the search of profit. Knight focused on entrepreneurs as the bearers of uncertainty and believed they were responsible for risk premiums in financial markets. Kirzner thought of entrepreneurship as a process that led to the discovery.
Researchers Schoon and Duckworth completed a study in 2012 that could potentially help identify who may become an entrepreneur at an early age. They determined that the best measures to identify a young entrepreneur are family and social status, parental role modeling, entrepreneurial competencies at age 10, academic attainment at age 10, generalized self-efficacy, social skills, entrepreneurial intention and experience of unemployment.[120]
Innovative entrepreneurs may be more likely to experience what psychologist Mihaly Csikszentmihalyi calls "flow". "Flow" occurs when an individual forgets about the outside world due to being thoroughly engaged in a process or activity. Csikszentmihalyi suggested that breakthrough innovations tend to occur at the hands of individuals in that state.[113] Other research has concluded that a strong internal motivation is a vital ingredient for breakthrough innovation.[114] Flow can be compared to Maria Montessori's concept of normalization, a state that includes a child's capacity for joyful and lengthy periods of intense concentration.[115] Csikszentmihalyi acknowledged that Montessori's prepared environment offers children opportunities to achieve flow.[116] Thus quality and type of early education may influence entrepreneurial capability.
Despite cultural differences, the successes and failures of entrepreneurs can be traced to how leaders adapt to local conditions.[128] With the increasingly global business environment a successful leader must be able to adapt and have insight into other cultures. To respond to the environment, corporate visions are becoming transnational in nature, to enable the organization to operate in or provide services/goods for other cultures.[129]

Thirty-One Gifts is a Christian-inspired direct sales company that makes it their mission to empower and inspire women across North America. Founded in 2003, this reputable company has sold more than 1 million of their products, which include handbags and accessories, thermals, and home items. Since 2012, Thirty-One Gives has donated $100 million in products and cash to charities that share their faith-based mission.


Personally answering phones is one of the most significant competitive edges home-based entrepreneurs hold over their larger competitors. In a time of high-tech backlash, where customers are frustrated with automated responses and touch-tone menus, hearing a human voice and is one surefire way to entice new customers and make existing ones feel appreciated — an important fact, given that some 80% of all business is generated from repeat customers.
One consensus definition of bootstrapping sees it as "a collection of methods used to minimize the amount of outside debt and equity financing needed from banks and investors".[136] The majority of businesses require less than $10,000 to launch,[137][self-published source] which means that personal savings are most often used to start. In addition, bootstrapping entrepreneurs often incur personal credit-card debt, but they also can utilize a wide variety of methods. While bootstrapping involves increased personal financial risk for entrepreneurs, the absence of any other stakeholder gives the entrepreneur more freedom to develop the company.

Grace & Heart is a direct sales company that markets themselves as “a community of friends founded on passion and purpose.” They sell faith-inspired sterling silver and genuine stone jewelry through their consultants, which are called “Bravehearts.” The jewelry pieces range from $29 to $200, so there is something for everyone and for every occasion. All jewelry is handcrafted in the United States.

As merchants switch their sales to e-commerce, online marketplaces for handmade goods, like Etsy and ArtFire, make it extremely easy for artisans who can produce a steady supply of quality handmade products, such as crocheted blankets or unique painted glassware. If you have a unique craft, this is a good way to earn income while you're at home, doing what you love.
To get started as a consultant, you have to buy a $99 starter kit, which is cheaper than most other direct sales opportunities. This kit is valued at $350 and is full of their new products and business supplies to help you host your parties. New consultants are provided with support from the home office to help make the beginning days easier. Consultants earn 25% commission, with more bonuses and commissions available as they grow their individual team.
Researchers Schoon and Duckworth completed a study in 2012 that could potentially help identify who may become an entrepreneur at an early age. They determined that the best measures to identify a young entrepreneur are family and social status, parental role modeling, entrepreneurial competencies at age 10, academic attainment at age 10, generalized self-efficacy, social skills, entrepreneurial intention and experience of unemployment.[120]
When one of your customers makes a purchase, you purchase the product from a third-party company (the drop shipper, usually a manufacturer or wholesaler) for a lower price. This process is as simple as forwarding the order from your customer, a process that can actually be completely automated. (Remember you don't have any risk here of buying inventory because the sale has already been made).
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