Three thinkers were central to the inclusion of entrepreneurs: Joseph Schumpeter, Frank Knight, and Israel Kirzner. Schumpeter suggested that entrepreneurs – not just companies – were responsible for the creation of new things in the search of profit. Knight focused on entrepreneurs as the bearers of uncertainty and believed they were responsible for risk premiums in financial markets. Kirzner thought of entrepreneurship as a process that led to the discovery.
To work as a consultant, you must purchase one of their start-up kits, priced at $395, $595, or $795. There is a monthly fee for the website, but it is free for the first three to six months, depending on the kit you choose to buy. Premier Designs offers a credit line to their consultants, meaning that the consultants can charge the products to an account and pay for it later when they begin to earn money. While you are not required to have an inventory of jewelry, it can be helpful to sell more at home shows.

When one of your customers makes a purchase, you purchase the product from a third-party company (the drop shipper, usually a manufacturer or wholesaler) for a lower price. This process is as simple as forwarding the order from your customer, a process that can actually be completely automated. (Remember you don't have any risk here of buying inventory because the sale has already been made).


Flexibility – Not everyone fits into the rigidity of a traditional corporate culture. Entrepreneurs are often looking to free themselves from these constraints, find a better work-life balance, or work at times and in ways that may be unconventional. This doesn't mean they are working fewer hours – oftentimes, especially in the early stages of growing a business, they are working longer and harder – but, rather, that they're working in a way that is natural and instinctual to them.
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.
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